Not to get all “beautiful mind” on you, but that (ahem) “leaked” Pepsi logo document actually made a lot of sense to me. Hell, if I were the one in charge of dropping that wad of cash for one of America’s most iconic brands I’d want to be certain that it’s practically scientifically proven to appeal to people. In fact, I think all agencies should make it common practice to present this rationale with any graphic recommendations.

Oh and you know what? I like the new Pepsi campaign. It’s big and it’s bold and it’s everywhere. There. I said it.

America thanks for rejecting this spot. It’s the last thing our beer-bloated bodies want to see when gnawing on a rack of slow-cooked pork ribs.

I would, however, like to thank PETA for giving me some fresh ideas on new uses for broccoli.

God, this makes me so hot.

If you’re reading this and have never tried Dr. Bronner’s “Magical” Hemp Peppermint Pure-Castille Soap I’m here to tell you that you’re missing out. Big Time. That tingly peppermint silky lather ranks up there as one of the best all-natural sensations known to mankind, best described as 1,000 baby angles all breathing on your skin at the same time.

The product itself is a wonder, but perhaps even more impressive is the fact that the brand has stayed true to itself and its ideals despite mass distribution in stores like Target and Whole Foods. From the web site to the packaging everything has remained exactly the same.

I did some research on Dr. Bronner only to discover that he’s pretty damn close to being what most people would consider clinically crazy. That assumption may bear some truth as he was at one point admitted into an insane asylum only to eventually escape to California to continue his life’s mission.

His is such a mind-blowing story that documentary filmmaker Sara Lamm created a film about his life. It’s been said by critics that it “out-weirds fiction.” Can’t wait to see it.

Here’s the trailer. (Sorry Embedding was disabled here, but it’s worth the click through)

Ever hear of an affliction called, “Colony Collapse Disorder?” It’s when bees die at an alarming rate due to mites, poor nutrition and/ or environmental imbalances.

Yeah, at first blush I didn’t care either. I hate bees.

THEN I found out that without bees Haagen-Daz will no longer be able to produce my favorite flavor of ice-cream, Strawberry Cheesecake. In fact, without bee pollen HD will have to cease production on 40% of its flavors. So there’s a chance your favorite is in danger too.

Calm down. Haagen-Daz has a solution. They’ve launched a limited-edition flavor called Vanilla Honey Bee in tandem with the website HelptheHoneyBees.com. Proceeds from sales of it and other bee-dependent flavors will go toward researching CCD and sustainable pollination at Penn State University and the University of California, Davis.

So you can rest easy. The bees should be fine. Sure, this is a nice website and I’m sure that new ice-cream tastes just great. I just can’t help but think that this is a relatively sterile campaign for a bee-saving plight. Think of all the fun we could have had with staged “Save the Bees” protests and a proposed bill to do away with bee-killing instruments like fly swatters and rolled up newspapers.

Putting together those donut shop business plans in 2008? You should probably take a few leads from these people.

This is literally the hottest pastry brand I’ve ever encountered. As if making little human-shaped donuts that oozed red jelly when cut open weren’t enough, they perform weddings at the shop and host Swahili lessons on Monday nights.

Awesome.

Here’s a fun piece on the place. Eat your heart out, Krispy Kreme.