5 Things We Learned About Tay Zonday at the 2wenty5ifthFloor Party

by Rachel Timmerman at 1:50 pm No Comments

1. He has the most dewy, perfect complexion we’ve ever seen on an adult human.
2. Yeah, he really talks like that.
3. His biggest concern is that he will not be able to find work in American Studies post graduation.
4. He hasn’t let all this exposure get to his head.
5. He’s not beyond letting our own Ms. Shenese Stewart school him in the art of club dancing.

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Red Tettemer

Dear Ludlow Kingsley,

by Rachel Timmerman at 1:42 pm No Comments

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Thank you for producing one of the most inspired, quirky and disgusting web sites that I’ve ever seen. It’s phenomenal. I also suspect that pubic hair will now be all the rage. In fact, I’ll be so bold as to say that public hair is the new ironic t shirt.

Nicely done.

Check it out at harrythedancinghair.com.

My So Called Online Life

Question of the Week….

by Jason at 10:57 am No Comments

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Queston: Could Honeyshed.com be getting any more buzz?
Answer: We don’t think so…

Extra Credit Multiple Choice:

Honeyshed.com…
A. Is brilliant and awesome
B. Will probably dissolve into cyber ether in less than 6 months
C. Makes me want to claw my own eyes out
D. Is all of the above

Stay tuned next week for the answer to “Extra Credit Multiple Choice.”

My So Called Online Life

Americans Are Scared of Sex…

by Rachel Timmerman at 10:49 am No Comments

So without even reading the small print here you can go ahead and assume that Durex executed this brilliance across the pond (New Zealand to be exact):

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These “Stamina Pillows” feature less-than-lovely faces and promote Durex Performa Condoms, which have some sort of chemical that keeps the fellas going longer. Pillow cases were distributed at New Zealand’s annual sex expo, Erotica.

Pretty smart. At any rate, much better than American condom ads. Case in point:

Good Ad

Hauntingly Terrific!

by Rachel Timmerman at 10:39 am No Comments

Oh Bat for Lashes, you make empathy in monogamous relationships seem oh so drop dead sexy. I wish I were cool enough for my heart to be numb…


Tracks

Media Planners are People Too…

by Rachel Timmerman at 10:31 am No Comments

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They’re made of flesh and bones blood like us. They love like us, feel like us, bleed like us and –occasionally- have really bad days that cause them to act out in a mad fury of emotional rage.

Just take 26 year old MediaVest employee, Josh Drimmer, for example. On October 13th Josh had a bad day, went totally bat-shit-crazy and decided to walk around Time Square au natural.

I’ve seen it a thousand times. You can only stare at an Excel flowchart for so long before you start to completely lose it.

Since the incident Josh has been featured in tons of press ranging from The New York Post to Media Post and also in lots of blogs.

Site Note: In the press Josh has scored he’s often referred to as a “hipster.” This greatly disturbs me. A real hipster would never work for a media agency. This reference is 1) Totally inaccurate 2) A great example of how the word “hipster” is officially mainstream and officially not cool anymore. Rest in peace, hipsters…

Uncategorized

Nike Sprints Towards Super Obvious Statements About Advertising

by Rachel Timmerman at 11:16 am No Comments

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Maybe I’m just feeling extra bitchy this week, but for some reason this article really annoyed me.

For the love of God, read this quote by Trevor Edwards, Nike’s corporate vice president for global brand and category management:

“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.”

I’m sorry, what?

If there’s any hack out there who finds this statement enlightening they need to pack it up and go home. Here’s the thing, I don’t think anyone found this profound except for (ironically) the media itself. It’s probably safe to say the media should concentrate on keeping itself alive. I’d probably start by 1) not publishing articles like this and 2) aggressively exploring some new revenue models.

I don’t mean to pick on Nike. They’re no doubt doing things the way any smart marketer would if they had tens of millions of dollars at their disposal. In fact, the only advice I would give to them is that they should try to keep this Trevor Edwards guy from stating the obvious when he gets in front of reporters.

Rants

Why I Moved To Philly…

by Rachel Timmerman at 11:14 am No Comments

I’m a moderately attractive person. I’m never the most beautiful girl in the room. I’m fine with this.

When I lived in South Beach I’d say that I fell somewhere in the lower 30th percentile in terms of my level of attractiveness. Now that I live in Philadelphia I’m easily in the upper 30th.

Here’s why.

Philadelphia

What The Hell, Sprint?!

by Rachel Timmerman at 12:43 pm No Comments

Sorry I don’t have a photo here, but if you live in the greater Philadelphia area you’ve no doubt seen this billboard for Sprint. The headline reads “More coverage than cheese on steak” and the photo is a cityscape of downtown Philly with an unidentified light-drawing placed in the middle, nestled between the buildings.

My fiancé and I have debated countless times on what this drawing may be. Sure, it appears to be a cheese grater, but…no…it just CAN’T be…right?

Let’s dismiss the obvious fact that cheesesteaks are one of those things that people talk to people from Philly about when they know jack about Philly. Couldn’t whatever junior team who put this together do five minutes worth of research before hitting dollar beer night to find out that nobody uses a cheese grater for cheesesteak cheese???

That is, assuming it is a cheese grater. If anyone has any other ideas please let us know.

Bad Ad, Philadelphia

Interactive Music Video Goodness…

by Rachel Timmerman at 4:03 am No Comments

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After people watch The Arcade Fire’s interactive music video they will…

A) Be inspired, amazed, entertained and possibly a bit “spooked.”
B) Want to make out with Win Butler.
C) Desperately wish they could take a time machine back to 1986 so they could knock Peter Gabriel off of his “Sledgehammer” cloud.
D) All of the above.

My So Called Online Life, Tracks
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