If you’re one of those people who reads this blog on a somewhat regular basis you know that I believe billboards along with other out-of-home placements are totally abused as a medium. I’ve come to the conclusion that this is because of three reasons (that I will apologetically bore you with right now. Bear with Me.).

1. It’s every car-dealin’ asshole’s dream to see his face stretched across a 14 x 48 sheet of vinyl.
2. Super low CPMs = good for big brand media mixes
3. Out-of-Home vendors are money hungry bastards who harbor very little ethics on the disgraceful images with which they carelessly choose to pollute your environment.

Given my generalized disgust you can imagine my delight when my colleague, Annie, turned me on to this crew, the BLF (short for “Billboard Liberation Front”). They’re a team of anonymous media preserving activists who deface billboard advertisements that they feel are esthetically unpleasing and (therefore) offensive.

(Some anonymous BLF’ers at the office)

On the record: It sure is sad that ads paid for by hard-earned media dollars are destroyed (with a wink and smile and an “awe shucks” snap).

Off the record: These people may be extremists, but it sure is nice that SOMEONE out there is doing their part to preserve the integrity of messages that bombard us every day. Let’s face it; they’re bringing attention to ads that people would have been subconsciously oblivious to anyway.

I’d like to have coffee with the person who made this and congratulate them on creating such a fine piece of interactive art. I’m pretty sure I’d never want to see them again after that.